There is provided an information processing apparatus that controls a movable body that transports a user holding an entertainment ticket to and/or from an entertainment site where an entertainment is performed, the information processing apparatus including a control unit that executes: electronically reading the entertainment ticket held by the user; identifying the entertainment site associated with the entertainment ticket; generating an instruction for causing the movable body to move for transporting the user to the identified entertainment site; receiving picture data transmitted from the identified entertainment site; and providing a picture obtained by decoding the picture data to the user on board the movable body.