A system for providing a second screen experience to an end user is disclosed. The system may include a first media device including one or more processors configured to receive a broadcast signal encoded with steganographic metadata, extract a payload from the steganographic metadata, and transmit a steganographic metadata signal, the steganographic metadata signal including the extracted payload. The system may further include a second media device including one or more processors configured to receive the steganographic metadata signal from the first media device, determine one or more data identifiers within the received steganographic metadata signal, and execute one or more actions based on the one or more data identifiers.