Implementations for include providing one or more product designs using an intelligent design platform receiving a product indicator that indicates a product that is to be designed, transmitting a request to a contextual requirements system, the request including the product identifier and requesting one or more contextual requirements, determining a set of context models based on the product identifier, each context model in the set of context models being generated based on one or more scenes represented in a digital video, each scene depicting a contextual use of the product, providing a set of contextual requirements to the design generation system based on one or more context models, and inputting a set of aggregate requirements to a generative design tool that generates the one or more product designs based on the set of aggregate requirements, the set of aggregate requirements including at least one contextual requirement.