Rich color diffusion techniques applied to text as part of digital content creation by a graphics rendering application of a computing device are described. The graphics rendering application is configured to receive color location data and color identification data with respect to a graphical element, diffuse colors within the boundary of the graphical element based on the color location data, color identification data, and a mesh generation algorithm, and automatically replicate the diffused color pattern onto subsequently selected graphical elements. Techniques are also described that facilitate storing a plurality of graphical element properties associated each of the graphical elements and changing one or more of the stored properties before, during, and after color diffusion of the graphical elements.