A method of accessing and managing content in a network based on unique standardized hierarchal identifications. A request is received from a first electronic device to access the network. The device is associated with a unique identification comprising a plurality of hierarchal sections, each section identifying a hierarchal subsection of the network. A set of profiles are assigned to the device, each profile associated with one of the hierarchal subsections, the profile associated with the lowest level in the hierarchy associated with the device and other profiles in the set associated with the hierarchical levels of the network. A set of profiles of other devices is displayed on the device. The identification of each device in the set is associated with at least one hierarchal section of the first device identification. Messages received from the first device to another electronic device in the set are sent to the other device.