A method controls the color in a printing press, which includes at least one printing station printing a respective color design. The method includes the procedures of determining a control factor to color model, printing a design on a web and acquiring color characteristics corresponding to the printed design on the web. The method further includes the procedures of determining the color quality of the printed color design and determining a required change to at least one control factor when a correction to the color characteristics of the printed design is required. The change to at least one control factor is determined by determining the at least one control factor with respective color related information, which results in a reference color characteristic, according to the control factor to color model. The method returns to the procedure of printing when a correction is not required.