Heating and/or cooling a vehicle interior, and in particular a steering wheel, may include receiving a heating/cooling request, automatically directing heated/cooled air from an HVAC duct through louvers adjacent to a steering wheel into a passenger compartment, and automatically rotating the steering wheel back-and-forth to change the location where the heated/cooled air is blown onto the steering wheel. This may include automatically telescoping and automatically tilting the steering wheel as well. Moreover, an infrared camera may be employed to determine where best to rotate the steering wheel for heating/cooling.