A medium feeding apparatus includes a pickup roller that feeds a medium from a medium mount section. A support member supports a pickup roller and swings around a swing axis to switch between a feeding position and a non-feeding position. A separation roller separates the medium from other media. A feed roller feeds the medium toward the downstream end. The separation and feed rollers are disposed downstream of the pickup roller. A control section controls a position of the support member. After the pickup roller and the feed roller start rotating, when the control section determines that the separation roller stops rotating or returns the medium by rotating in a reverse direction, based on a detection signal from a rotation sensing section configured to detect rotation of the separation roller, the control section causes the support member to switch from the feeding position to the non-feeding position.