The present invention relates to a coating composition with 10 to 100% by weight of a non-fluorinated compound mixture, which comprises at least one compound b and at least one compound a, c, or d: a) alkali metal salt of poly(meth)acrylic acid, alkali metal salt of poly(meth)acrylic acid copolymer, ammonium compound or amine salt of poly(meth)acrylic acid, ammonium compound or amine salt of poly(meth)acrylic acid copolymer, or mixtures thereof; b) silicone polyether, alkali metal salt of silicone polyether carboxylate, ammonium compound or amine salt of silicone polyether carboxylate, or mixtures thereof; c) salt of hydrolyzed α-olefin/maleic anhydride copolymer, salt of esterified α-olefin/maleic anhydride copolymer, α-olefin/maleic anhydride copolymer amic acid resin or salt thereof, or mixtures thereof; or d) polycarboxylate calcium sequestrants or mixtures thereof. Such coatings exhibit improved soil and stain cleaning performance.