An image forming apparatus includes an image bearing member, an exposure unit, a developing member, and a control unit. The exposure unit exposes a surface of the image bearing member to light to form an electrostatic latent image. The developing member develops the electrostatic latent image by using toner to form a toner image. In image formation based on input image data, the control unit uses the exposure unit to control a maximum gradation value of the toner image to be formed on the image bearing member surface, based on a repetition length of a dither pattern. The control unit performs control so that the maximum gradation value is larger in a case where a first dither pattern having a first length as the repetition length is used than where a second dither pattern having a second length longer than the first length as the repetition length is used.