A system and method for adjusting a device personality profile. The method includes: generating a first user profile; selecting a first personality profile for a device based on matching the first user profile to a cluster of user profiles, wherein the first personality profile includes a first distribution of character traits in a multidimensional space; sampling a character trait; causing the device to execute at least a physical interaction item, based on the sampled character traits; collecting a set of real-time data from the user indicative of a reaction to the executed physical interaction item; determining a second personality profile for the device including a second distribution over a plurality of second character traits, wherein the second personality profile replaces the first personality profile; and, updating the second personality to enable execution of at least one modified physical interaction item.