A method is provided for communication by a mobile telecommunication device. The method comprises detecting, by the mobile telecommunication device, an input related to an advertisement displayed on the mobile telecommunication device and associated with an online merchant. The method further comprises, responsive to detecting the input, transmitting, by the mobile telecommunication device, to the online merchant, a token stored in a memory location in the mobile telecommunication device, wherein the token contains information for facilitating a transaction between the mobile telecommunication device and the online merchant.