An EAS pedestal system includes a video display device and a video camera supported on an EAS pedestal housing. The video camera is oriented to facilitate capture of video images. The video images include facial images associated with a plurality of human faces under conditions where the human faces are positioned to observe the video display device. The system applies an analytical process to determine when an imaged human face is looking toward the video display device. The system then determines one or more human demographic traits based on the facial images and adaptively selects advertising content to be displayed based on information derived from the analytical process.