This application relates to apparatus and methods for automatically determining and providing item reviews to users. In some examples, a computing device obtains review data identifying one or more reviews for each of a plurality of items. The computing device determines keywords for each of the items based on parsing the review data corresponding to each of items. The computing device may obtain data identifying engagement of items for a user during a browsing session, such as items a user has clicked on. The computing device may also obtain data identifying previous purchase transactions, or previous review postings, for the user. The computing device then determines, based on the obtained data, which keywords may be of interest the user. In some examples, the keywords are used to identify reviews of an item for the user. In some examples, summaries of the reviews are generated and displayed to the user.