To automate a sub-process during the production of a component, which is to be equipped with coils, of an electric machine, a wire end shaping device is used, which is equipped with coils, of an electric machine, for shaping wire ends which protrude from an annular housing of the component, comprising a bending device for bending wire ends in a circumferential direction, a relative movement device for moving the housing and the bending device in a relative manner in an axial direction, and a controller. The receiving and rotating units, which receive the wire ends, of the bending device are held to be axially static relative to one another, wherein differences in length compensation and/or in a turning angle of the wire ends are handled by means of different movement profiles of the rotational movements of the receiving and rotating units.