Aspects of the subject disclosure may include, for example, a method of apportioning, by a processing system including a processor, a viewable area of a display screen into a main area and an application area; downloading, by the processing system, media content; displaying, by the processing system, the media content within the main area of the display screen; extracting, by the processing system, metadata from the media content; and providing, by the processing system, the metadata to an application, wherein the application: downloads information associated with the metadata provided in the media content, applies a bitrate limit to the downloading of the information to prevent interference with the downloading of the media content, generates display content based on the information, and sends the display content for displaying within the application area of the display screen concurrently with the media content being displayed in the main area of the display screen. Other embodiments are disclosed.