Systems, methods, apparatuses, and computer program products for an interactive multimedia structure. For example, the interactive multimedia structure may include a plurality of walls on a majority of which an immersive environment is displayed. A user may interact with the immersive environment through manipulation of a user input device, which may be tracked by one or more systems associated with the interactive media structure. Based on the manipulation, the one or more systems may modify the immersive environment displayed on the majority of the walls. In certain embodiments, the one or more systems may process interaction information of the user with the one or more user input devices to adaptively and intelligently modify the immersive environment.