Invention Grant
- Patent Title: Methods and apparatus to monitor media presentations
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Application No.: US17073098Application Date: 2020-10-16
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Publication No.: US11468458B2Publication Date: 2022-10-11
- Inventor: Robert Peter Borland , Jonathon Brett Rubin , Anthony B. Stringer , Adam Schenker , Shailendra Paranjape
- Applicant: The Nielsen Company (US), LLC
- Applicant Address: US NY New York
- Assignee: The Nielsen Company (US), LLC
- Current Assignee: The Nielsen Company (US), LLC
- Current Assignee Address: US NY New York
- Agency: Hanley, Flight & Zimmerman, LLC
- Main IPC: G06Q30/02
- IPC: G06Q30/02 ; H04L67/02 ; H04L67/306

Abstract:
Methods, apparatus, systems and articles of manufacture to monitor media presentations are disclosed. An example tangible computer readable storage medium includes instructions that, when executed, cause a machine to at least provide a panelist meter to a media device, the panelist meter including a web server to serve a panelist identifier on a local network of a device, provide a software development kit to a media provider, the software development kit to enable the media provider to create monitoring enabled media to request the panelist identifier from the web server of the panelist meter using a web protocol request, transmit the panelist identifier in response to a request from the panelist meter, the request including demographic information associated with a user of the media device, and collect media monitoring data from the monitoring enabled media.
Public/Granted literature
- US20210035133A1 METHODS AND APPARATUS TO MONITOR MEDIA PRESENTATIONS Public/Granted day:2021-02-04
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