Methods and apparatus to monitor media presentations
Abstract:
Methods, apparatus, systems and articles of manufacture to monitor media presentations are disclosed. An example tangible computer readable storage medium includes instructions that, when executed, cause a machine to at least provide a panelist meter to a media device, the panelist meter including a web server to serve a panelist identifier on a local network of a device, provide a software development kit to a media provider, the software development kit to enable the media provider to create monitoring enabled media to request the panelist identifier from the web server of the panelist meter using a web protocol request, transmit the panelist identifier in response to a request from the panelist meter, the request including demographic information associated with a user of the media device, and collect media monitoring data from the monitoring enabled media.
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