The purpose of the present invention is to provide a C to C rental platform through which one or more individuals who want to lend objects can be efficiently matched with one or more individuals who desire to borrow the objects. In a management server 1 which supports lender users UL1 to ULn who desire to lend an object and borrower users UB1 to UBm who desire to borrow the object, an exhibit acquisition unit 10 acquires exhibit information provided from each of the lender users UL1 to ULn. An exhibit presentation unit 102 presents one or more pieces of the acquired exhibit information to the borrower users UB1 to UBm. A borrow receiving unit 103 receives, from the borrower user UB, an application of wanting to borrow the object as a borrow application. A borrowing presentation unit 104 presents, to the lender user UL, that there has been the borrowing application. Accordingly, the problem is addressed.