Systems for forced air cooling of display assemblies are provided. An electronic display subassembly is located behind a cover and includes an interior channel. An open loop centrifugal fan is positioned at an intake or an exhaust and forces ambient air through an open loop pathway when activated. A closed loop airflow pathway encircles the electronic display subassembly. A closed loop centrifugal fan is positioned at a side channel and forces circulating gas through the closed loop airflow pathway. Electronic components for operating the display assembly are provided with the rear compartment.