A method, device and computer program product are provided that receive a selection of a link to a destination resource at the computing device. The link is compared to a categorization library. The categorization library includes browser instance guidelines regarding accessing a web page associated with the link. Based on the comparing, the web page, associated with the destination resource, is launched in accordance with one of the browser instance guidelines that include: i) launching the web page as an appendage to a first browser instance that is already active when the link is in a first category, ii) launching the web page in a second browser instance separate from the first browser instance when the link is in a second category, and iii) launching the web page in a third browser instance utilizing a non-default browser type when the link is in a third category.