Disclosed are some examples of systems, methods, and computer program products for suggesting actions for evaluating user performance in a social networking system. In some implementations, textual input of a social media message is processed. The processing can include determining that data of the textual input indicates an evaluation of performance of a user of the social networking system. A prompt can be displayed, requesting submission of information evaluating performance of the user. A performance evaluation record can be generated or updated in a database to store the evaluating information in association with an identification of the user, and an indication of the evaluating information can be shared in a feed of the social networking system.