The present disclosure relates to a display driving device, a display apparatus, a display driving method and a signal controlling device. The signal controlling device includes a scanning signal controlling device configured to output a scanning signal that initiates a scanning of a pixel array, and an image data segmenting device configured to receive the scanning signal and a data signal representing a frame of image from a data source, and to segment the data signal in response to the scanning signal to output a first set of image data signals and a second set of image data signals. The first set of image data signals comprises data information of a first set of column pixels in the frame of image and the second set of image data signals comprises data information of a second set of column pixels in the frame of image.