Invention Grant
- Patent Title: Methods and apparatus to estimate population reach from different marginal rating unions
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Application No.: US17093460Application Date: 2020-11-09
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Publication No.: US11483606B2Publication Date: 2022-10-25
- Inventor: Michael Sheppard , Ludo Daemen , Jonathan Sullivan , Michael D. Morgan , Edward Murphy
- Applicant: The Nielsen Company (US), LLC
- Applicant Address: US NY New York
- Assignee: The Nielsen Company (US), LLC
- Current Assignee: The Nielsen Company (US), LLC
- Current Assignee Address: US NY New York
- Agency: Hanley, Flight & Zimmerman, LLC
- Main IPC: H04N21/25
- IPC: H04N21/25 ; H04N21/258 ; H04N21/442 ; H04N21/658

Abstract:
Example methods, apparatus, systems, and articles of manufacture are disclosed to estimate population reach for different unions based on marginal ratings. An example method includes performing first parallel computations to determine first multipliers corresponding to a total number of panelists exposed to media at (a) a first margin of time, (b) a second margin of time, and (c) a union corresponding to the first and second margins of time, keeping a subset of the first multipliers corresponding to unknown census data; performing second parallel computation to determine second multipliers corresponding to a total audience exposed to the media at the first margin of time and the second margin of time, the second parallel computations to be performed by solving second equations corresponding to a tree association; and determining an estimate for a population reach of the union based on the second multipliers.
Public/Granted literature
- US20210058659A1 METHODS AND APPARATUS TO ESTIMATE POPULATION REACH FROM DIFFERENT MARGINAL RATING UNIONS Public/Granted day:2021-02-25
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