Disclosed herein are system, apparatus, article of manufacture, method and/or computer program product embodiments, and/or combinations and sub-combinations thereof, for distributing content outside the confides of a television so as to enhance user experience of the content. An example media device embodiment operates according to a method that includes receiving a data stream containing content and at least one non-TV experience trigger; causing the content to be played on the TV; and providing the non-TV experience trigger to at least one appropriate accessory device in a manner synchronous with playing the content on the TV, to thereby extend playback of the content beyond the TV.