Methods and apparatuses are disclosed for providing virtual content based on user context. An example apparatus comprises means providing a plurality of virtual content data sets for transmission to a remote user device, the data sets representing virtual content in relation to a common scene and each covering a different respective region of said scene. The apparatus may also comprise means for transmitting one or more of the data sets to the remote user device for consumption. The apparatus may also comprise means for transmitting to the remote user device auxiliary data, the auxiliary data being usable to cause the remote user device to switch from consuming a current data set representing a current region of said scene to a different set of virtual content data representing a different region of said scene, the switching being based at least partly on a determined context of the remote user device.