A controller and method for real-time customization of presentation features of a vehicle. A method includes collecting a first dataset about a knowledge level of an operator of the vehicle, wherein the first dataset is collected with respect to a feature of the vehicle; collecting, using at least one sensor, a second dataset regarding an external environment of the vehicle and a cabin of the vehicle; determining, based on the first dataset and the second dataset, a presentation feature from a plurality of presentation features associated with the feature of the vehicle; customizing the presentation feature based on at least the first dataset, wherein the customization is performed in real-time when the operator operates the vehicle; and presenting the presentation feature to the operator of the vehicle.