A display device for a vehicle includes a first frame, a second frame configured to move along a first direction with respect to the first frame, a first roller spaced apart from the first frame, a second roller rotatably coupled to the second frame and configured to move along the first direction based on movement of the second frame with respect to the first frame, and a flexible display that is at least partially wound around the second roller, that is configured to be bent around the second roller, and that has an end portion fixed to the first frame. A front surface of the flexible display defines an externally exposed area that is configured to increase based on an increase of a distance between the first roller and the second roller.