A display control apparatus comprises a receiving unit that receives a steering assist amount in an electric power steering system of a vehicle and a measured value of a yaw rate sensor provided in the vehicle; a sign determination unit that determines a sign of the steering assist amount or a sign of the measured value of the yaw rate sensor received by the receiving unit; and a calculation unit that calculates a display steering assist index value to be displayed on a display device in the vehicle based on the sign determined by the sign determination unit, and the steering assist amount and the measured value of the yaw rate sensor received by the receiving unit.