The coating film transfer tool includes: a feeding core around which transfer tape is wound and that feeds a piece of transfer tape, the piece of transfer tape including a piece of base tape and a coating film that is provided on one surface of the piece of base tape; a transfer head that presses the coating film against a transfer target and transfers the coating film thereonto; a winding core that winds up the piece of base tape from which the coating film has been transferred; and an intermediate roller that rotates as the piece of transfer tape travels, in contact with a first surface of the piece of transfer tape fed from the feeding core, the first surface being a surface on which the coating film is not provided. A second surface of the intermediate roller is adhesive with respect to the first surface.