A circuit device 100 includes a light source driving value output unit 150 and a pixel value output unit 190. The light source driving value output unit 150 obtains a corrected intensity image Lled by correcting an intensity image Lint of an input image RGBin in a target display zone based on the light intensity distribution of a light source corresponding to the target display zone, and obtains a light source driving value Ldrv based on the largest corrected intensity value in the corrected intensity image Lled. The pixel value output unit 190 corrects pixel values of the input image RGBin based on the light source driving value Ldrv, and outputs the corrected pixel values as pixel values of an output image RGBout.