A guiding device is for the winding of electrically conductive wires about a plurality of poles of a rotor of an electric machine that are distributed about a shaft extending axially in the rotor. The device includes a guide head that is able to be mounted on the shaft. The guide head includes a metallic basic structure provided with a plurality of arms that extend radially from an inner part of the metallic basic structure provided with a central orifice, and a plastics structure overmoulded on the metallic basic structure, in a set-back manner with respect to an internal cylindrical surface of the central orifice, such that the internal cylindrical surface of the central orifice of the metallic basic structure is designed to be in direct contact with the shaft of the rotor for mounting on the shaft of the rotor with an interference fit.