A system including one or more processors and one or more non-transitory computer-readable media storing computing instructions configured to run on the one more processors and perform: obtaining historical demand data for pickup time slots at a physical store for a first time period; training a machine learning model to create a trained model based on the historical demand data for the pickup time slots over the first time period; generating, using the trained model, a projected demand for future pickup time slots at the physical store for a second time period; generating a time-slot capacity for each of the future pickup time slots at the physical store for the second time period based at least in part on the projected demand; and sending the time-slot capacities for the future pickup time slots to the physical store. Other embodiments are described.