An image display system includes a body, a first correction unit, and a second correction unit. The body houses a display unit to display an image and projects a virtual image, corresponding to the image, onto a target space using outgoing light of the display unit. The first correction unit corrects for distortion of the image. The second correction unit corrects a display location of the image on the display unit in accordance with an orientation signal representing a change in orientation of the body. Each of divisional areas of a display screen of the display unit is assigned with a distortion correction parameter for correcting for the distortion of the virtual image. The first correction unit applies distortion correction to each of the image regions of the image on the display screen based on a distortion correction parameter assigned to a divisional area where the image region is displayed.