A message batching configuration may be determined for transmitting a message to recipients. The message batching configuration may include two or more message batches, a respective recipient count for each message batch, a respective time delay between each message batch, and a performance metric for evaluating the message. The message is transmitted in accordance with the message batching configuration. The transmission of subsequent message batches is halted when it is determined that the designated performance metric fails to meet a designated performance metric threshold.