A system for printing on a printable portion of a liner for a package to receive smoking articles includes a package assembler configured to receive an outer blank and fold the outer blank around the liner to create the package. The liner comprises a material configured to absorb ink and a front surface, the front surface configured to be seen by a user when the package is open. The liner also includes a printable portion positioned on the front surface, the printable portion configured to receive ink. The system further comprises a printer coupled to the package assembler, the printer configured to dispense the ink on the printable portion when the package is in an at least partially assembled state.