An image forming apparatus includes an image forming unit configured to form an image on a sheet based on image forming condition, a reader configured to convey the sheet and read a test image on the sheet while the sheet is conveyed, and a controller configured to control the image forming unit to form the image and the test image on a same sheet, control the reader to read the test image on the same sheet, and generate the image forming condition for adjusting a density of an image to be formed by the image forming unit, based on a reading result of the test image by the reader.