Disclosed are a package placement method and apparatus, the method comprising: obtaining an obstacle distribution of placement areas adjacent to a target placement area, each placement area being correspondingly provided with a package storage apparatus; according to the obstacle distribution, determining a movement direction for a conveying platform to enter the target placement area, the conveying platform being used for placing a package in the package storage apparatus; according to the movement direction for the conveying platform, determining a package placement means; according to the determined package placement means, placing the package in the package storage apparatus corresponding to the target placement area. The package placement means is determined according to the obstacle distribution, and the conveying platform is controlled to move and place the package, thereby saving placement time, eliminating conveying platform stopping and restarting time, and increasing placement efficiency.