Predictive modeling with entity representations computed from neural network models simultaneously trained on multiple tasks
Abstract:
This disclosure involves predictive modeling with entity representations computed from neural network models simultaneously trained on multiple tasks. For example, a method includes a processing device performing operations including accessing input data for an entity and transforming the input data into a dense vector entity representation representing the entity. Transforming the input data includes applying, to the input data, a neural network including simultaneously trained propensity models. Each propensity model predicts a different task based on the input data. Transforming the input data also includes extracting the dense vector entity representation from a common layer of the neural network to which the propensity models are connected. The operations performed by the processing device include computing a predicted behavior by applying a predictive model to the dense vector entity representation and transmitting the predicted behavior to a computing device that customizes a presentation of electronic content at a remote user device.
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