A network services provider delivers bandwidth services to users in relation to a dynamic limit based on an average user consumption, rather than a fixed amount per subscriber. An average user consumption is employed to compute a consumption limit from relative portions of a user community substantially exceed the average, typically defined as “heavy users.” Usage levels below the consumption limit have an increased availability up to the consumption limit. The consumption limit may vary from a total capacity of the service infrastructure, which changes, generally in an increasing manner, as additional resources are added to the network. The consumption limits may be defined over different service intervals, such as daily, weekly or monthly, and for different groups of users depending on network layout.