An apparatus includes a processor; and a memory storing a program which, when executed by the processor, causes the apparatus to: display, on a screen, a live view image obtained by executing imaging processing; set a guideline in response to an operation performed by a user; perform control so as to display, on the screen, a pattern image corresponding to the set guideline while superimposing the pattern image on the live view image; generate an image obtained by the imaging processing in accordance with a shooting instruction; and store, in a storage unit, the generated image in association with attribute information related to the set guideline.