The present technology makes it easy to present an image having appropriate image quality at a receiver side that receives high-frame-rate moving image data.
A video stream obtained by encoding moving image data having a high frame rate is generated. A container containing the video stream is transmitted. Blur control information for controlling blur is inserted into a layer of the container and/or a layer of the video stream. The blur control information gives, for example, weighting coefficients for individual frames in a blurring process for adding image data of neighboring frames to image data of a current frame.