A method of controlling a seat cooling cycle in a vehicle seat includes determining whether a vehicle cooling system is operating. If the vehicle cooling system is operating, then executing a seat cooling cycle such that portions of an occupant-facing surface of the vehicle seat are urged outwardly to create high contact zones between the occupant and the portions of the vehicle seat that have been urged outwardly, and such that areas of reduced occupant contact are defined between adjacent ones of the portions of the occupant-facing surface that are urged outwardly, wherein the areas of reduced occupant contact define low pressure zones that facilitate the flow of air between the vehicle seat and the occupant within the low pressure zones.