A network of interconnected digital mirrors within a mall. A plurality of digital mirrors are installed in a participating stores, each comprising a digital screen, a video camera positioned to generate video stream of a user in front of the digital mirror, and a microprocessor. A centralized database stores merchandize data of participating stores. A controller is coupled to the mirrors and the centralized database and preprogrammed to perform the operations comprising: receiving the video stream from the video camera of one of the plurality of digital mirrors; identifying a merchandize item within the video stream; activating a recommendation engine to identify a complementary item from the centralized database that is complementary to the identified merchandize item; sending data regarding the complementary item and a store offering the complementary item to the digital mirror for display.