Invention Grant
- Patent Title: Presenting content items associated with dynamically-created advertisements to users of a social networking system
-
Application No.: US16563777Application Date: 2019-09-06
-
Publication No.: US11538069B1Publication Date: 2022-12-27
- Inventor: Scott Aaron Shapiro , Shreehari Manikarnika , Brian M. Wrightson , Saket Jalan , Gang Wu
- Applicant: Meta Platforms, Inc.
- Applicant Address: US CA Menlo Park
- Assignee: Meta Platforms, Inc.
- Current Assignee: Meta Platforms, Inc.
- Current Assignee Address: US CA Menlo Park
- Agency: BakerHostetler
- Main IPC: G06Q30/00
- IPC: G06Q30/00 ; G06Q30/02 ; G06Q50/00
Abstract:
A social networking system associates identification information with combinations of values used to generate a dynamically-created advertisement. Interactions with the dynamically-created advertisement by social networking system users are also associated with the dynamically-created advertisement. The social networking system uses the identification information to present the same combination of values used to generate the dynamically-created advertisement to additional social networking system users. Additionally, information describing interactions with the dynamically-created advertisement is determined from the interactions associated with the identification information, allowing the dynamically-created advertisement to be included in a personalized feed of content items presented to an additional user along with information describing interactions by various users presented with the same combination of values of components in the dynamically-created advertisement.
Information query
