A combined receipt and label roll comprises a core, and a web having a longitudinally-extending axis and wound on the core along the axis. The web includes (i) a substrate having a front side and a back side opposite the front side, (ii) a thermally-sensitive coating disposed on the front side of the substrate, and (iii) a water-based microsphere adhesive disposed on the back side of the substrate along the web axis. The water-based microsphere adhesive comprises at least four separate adhesive patches. The at least four adhesive patches are both sized relative to each other and positioned relative to each other on the back side of the substrate such that additional tack desired can be obtained by increasing volume of the adhesive patches without having to increase coat weight of the adhesive patches.