There is provided a system and method for creating a local social network, based on a user's location and a user's virtual social profile (e.g. a facebook profile, a myspace profile) on a virtual social network (e.g. facebook, myspace). The method includes the steps of: (1) associating a communication device with a user's virtual profile, (2) detecting a communication device within an interactive region, (3) extracting unique parameters of the communication device, (4) retrieving data associated with the communication device and with the user's virtual profile, and (5) initiating data transfer based on the retrieved data.