The present invention relates to a heat-fusible woven fabric hook-and-loop fastener including a woven fabric hook-and-loop fastener obtained by using a weft yarn in which a sheath component is a polyester-based hot melt resin (B) and a heat-fusible resin layer formed of a polyester-based hot melt resin (A) formed on the back surface of the woven fabric hook-and-loop fastener, wherein the heat-fusible resin layer is fused to a warp yarn only, and the melting point of the polyester-based hot melt resin (B) is higher than the melting point of the polyester-based hot melt resin (A) by 50 to 110° C. The heat-fusible woven fabric hook-and-loop fastener has excellent flexibility before being fused to an adherend, can be firmly fused and fixed to an adherend such as a fabric or a soft vinyl chloride sheet, and has excellent flexibility and high engagement force even after being fused and fixed.