An auto-location system for auto-locating a wheel in a vehicle comprises: a sensor module which comprises a sensor adapted for sensing a physical property of the tire when mounted in a tire or on an inner surface of the tire of the wheel, an acquisition system adapted for determining when the part of the tire where the sensor is mounted hits the ground, and forms a contact patch with the ground, by analyzing data from the sensor, and a communication system adapted for transmitting a wireless message, in which a unique identifier is embedded, a transmit delay after the part of the tire where the sensor is mounted hits the ground.