Estimating permeability enhancement of a subterranean formation due to presence of an oxidizer in a fracturing fluid, including determining kerogen volume percent in the subterranean formation and estimating fractured kerogen porosity, wherein the fractured kerogen porosity is associated with presence of the oxidizer. The technique includes determining an increase in connected porosity in the subterranean formation correlative with the kerogen vol % and the fractured kerogen porosity.